> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.releas.it/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Analytics: what the dashboard metrics measure

The app **Dashboard** and the **Analytics** section show you how the form performs. This article explains each number.

![Analytics section](https://ic.autopilotapp.com/images/ap-releasit/tn-help-en-S18-analitica.png)

## The metrics

| Metric | What it counts |
|---|---|
| **Form views** | Times a product page loaded with the button or the form visible. |
| **Opens** | Times a customer opened the form (clicked the button). In embedded mode, opens and views are almost equal. |
| **Submissions** | Times a customer clicked Complete order with the form filled in. |
| **Orders created** | Orders Releasit created in Tiendanube. Can be lower than submissions if a product sold out between submission and creation. |
| **Revenue** | Sum of the totals of the orders created in the period. |
| **Average order value** | Revenue divided by orders created. |
| **Conversion** | Orders created divided by opens. |

## Filter by date

Choose the range above the metrics: today, 7 days, 30 days or a custom range.

## Why my numbers do not match Tiendanube

- Tiendanube counts all orders in the store. Releasit counts only form orders.
- Time zones can move an order from one day to another.

## How to use this data

- Low conversion with many opens: try fewer required fields. Read [How to design your form](https://help.releas.it/en/article/how-to-design-your-form-fields-colors-and-button-1dn4mmz/).
- Many views and few opens: change the button text and color.
- Low average order value: add a quantity offer. Read [Sales Booster](https://help.releas.it/en/article/sales-booster-quantity-offers-3cnd7l/).

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Need help? Write to support+tienda@releas.it.