> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.releas.it/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How to Add and Manage Tracking Pixels (Facebook Pixel, TikTok Pixel) in the App

Tracking pixels allow you to **monitor user behavior, track conversions, and optimize ad performance** on platforms like **Facebook, TikTok, and Google Ads**. This guide explains how to add tracking pixels in the app, enable advanced tracking features, and manage multiple pixels without duplicating events.

### Step 1: Adding a Tracking Pixel

1. Open the **Releasit** **app.
2. Navigate to the **Settings & Integrations** page.
3. Go to the **Pixels** section.
4. Click on "Add Item" and select the type of pixel you want to add.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/5/6/c/956ccd10099b2000/image_q0ttoe.png =800x315)

The app supports multiple tracking pixel types, including:

* Facebook Pixel
* TikTok Pixel
* Google Ads Tracking
* Other third-party pixels

### Step 2: Enabling Advanced Tracking (Conversions API, Google Ads)

For more accurate tracking and better data collection, you can enable additional tracking methods:

* **Facebook Conversions API** – Sends tracking data directly to Facebook’s servers, improving data accuracy.
* **Google Ads Tracking** – Enables more precise conversion tracking for Google Ads campaigns.

To enable these features, follow the tutorials provided in the Settings and Integrations section of the app.

![](https://storage.crisp.chat/users/helpdesk/website/-/9/5/6/c/956ccd10099b2000/image_t5qmrb.png =800x376)
### Step 3: Managing Multiple Pixels

* You can add multiple pixels of the same type (e.g., more than one Facebook Pixel) if needed.
* If you have already added tracking pixels in Shopify, adding them again in Releasit will not duplicate tracking events. The system ensures events are sent correctly without recording duplicates.

### Step 4: Verify Pixel Tracking

1. After adding your pixels, use Facebook Pixel Helper or TikTok Pixel Helper browser extensions to check if tracking events are firing correctly.
2. Run a test order and monitor your ad platform’s event manager to confirm data is being received.

### Need Help?

If you have any questions about adding or configuring tracking pixels, contact support for assistance.