How to Enable the TikTok Events API in Releasit
The TikTok Events API allows you to send conversion data directly from your store to TikTok, improving ad tracking and attribution. This is particularly useful for Cash on Delivery (COD) orders, where standard browser-based tracking may not capture all events accurately.
This guide explains how to enable and configure the TikTok Events API in the Releasit app.
Open the Releasit app.
Navigate to the Settings & Integrations section.
Click on the Analytics page.
Click Add Item to open the list of available tracking integrations.
Select TikTok Events API from the options.
Open TikTok Ads Manager.
Navigate to the Events section.
Click on Manage for Web Events to access your pixel settings.
Select your TikTok Pixel in the Events Manager.
Go to the Settings tab.
Scroll down to the Events API section.
Click on Generate Access Token.
Copy your Pixel ID and Access Token from TikTok.
Return to the Releasit app.
Paste the Pixel ID and Access Token into the designated fields.
Click Save to complete the setup.
After saving your settings, test a purchase event on your store.
Check TikTok Events Manager to confirm that events are being sent via the Events API.
If events do not appear, double-check that your Pixel ID and Access Token are correct.
Improves tracking accuracy by sending data directly from the server.
Reduces reliance on browser tracking, which may be blocked by privacy settings.
Ensures better attribution for COD orders that may not be tracked properly by standard pixels.
If you have any questions about enabling the TikTok Events API, contact support through the app for assistance.
This guide explains how to enable and configure the TikTok Events API in the Releasit app.
Step 1: Open the Analytics Settings in Releasit
Open the Releasit app.
Navigate to the Settings & Integrations section.
Click on the Analytics page.
Step 2: Add the TikTok Events API
Click Add Item to open the list of available tracking integrations.
Select TikTok Events API from the options.
Step 3: Access TikTok Ads Manager and Generate an Access Token
Open TikTok Ads Manager.
Navigate to the Events section.
Click on Manage for Web Events to access your pixel settings.
Step 4: Open Your TikTok Pixel Settings
Select your TikTok Pixel in the Events Manager.
Go to the Settings tab.
Step 5: Generate an Access Token
Scroll down to the Events API section.
Click on Generate Access Token.
Step 6: Connect Your TikTok Pixel to Releasit
Copy your Pixel ID and Access Token from TikTok.
Return to the Releasit app.
Paste the Pixel ID and Access Token into the designated fields.
Click Save to complete the setup.
Step 7: Verify the TikTok Events API Connection
After saving your settings, test a purchase event on your store.
Check TikTok Events Manager to confirm that events are being sent via the Events API.
If events do not appear, double-check that your Pixel ID and Access Token are correct.
Why Use the TikTok Events API?
Improves tracking accuracy by sending data directly from the server.
Reduces reliance on browser tracking, which may be blocked by privacy settings.
Ensures better attribution for COD orders that may not be tracked properly by standard pixels.
Need Help?
If you have any questions about enabling the TikTok Events API, contact support through the app for assistance.
Updated on: 19/03/2025
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