Articles on: Integrations & Analytics

How to Track Campaign Performance Using UTM Parameters in Releasit

UTM tracking is a useful method to understand where your traffic is coming from and how well your marketing campaigns are performing. In this guide, you’ll learn what UTMs are, how to add them to your ads, and how to track and view them inside the Releasit app.




What Are UTM Parameters?


UTM (Urchin Tracking Module) parameters are tags added to the end of a URL. These parameters help you identify the source, medium, and campaign associated with a specific link.


Example URL with UTMs:


`https://www.example.com/product?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale

`


  • utm_source=facebook → where the traffic is coming from
  • utm_medium=social → the type of traffic (e.g. social, email, cpc)
  • utm_campaign=summer_sale → the name of the campaign


When used consistently, UTMs make it easier to see which platforms and ads are generating orders.




How to View UTM Data in Releasit


  1. Open the Releasit COD Form & Upsells app
  2. Go to the Analytics page
  3. You’ll find UTM data for your tracked orders displayed there:






How to Add UTMs to Your Ads


Facebook


  1. While creating your ad, scroll to the Website URL field
  2. Click Build a URL Parameter






  1. Fill in the UTM fields:
  • Campaign Source: e.g., facebook
  • Campaign Medium: e.g., facebook_feed
  • Campaign Name: use a name that identifies the specific campaign






TikTok


  1. Use a free tool like https://utmbuilder.net/ to create a UTM-enabled link
  2. Fill in:
  • Website URL: your product or landing page
  • UTM Source: e.g., tiktok
  • UTM Medium: e.g., main_feed
  • UTM Campaign: a name to help identify your campaign






  1. Copy the generated link and paste it into your TikTok ad






How to Save UTM Data on Orders in Releasit


To ensure UTM data is saved on each order:


  1. Open the Releasit app
  2. Go to Settings & Integrations > General
  3. Enable the option to save UTMs on orders






Once enabled, Releasit will attach UTM data to new orders when available.




Where to View UTM Data in Shopify


  1. Open any order made through the Releasit form in Shopify
  2. Scroll to the Additional details section


There, you’ll see the saved UTM data:






If no UTM data appears, the customer likely did not arrive through a URL containing UTM parameters.




Final Notes


  • UTMs help identify which channels bring the most orders
  • Always use consistent naming across your campaigns
  • Make sure UTMs are correctly set before publishing ads


If you need help setting up UTM tracking, reach out to Releasit support directly from the app.

Updated on: 23/03/2025

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