Understanding Why Shopify Analytics Does Not Track COD Orders and How to View Conversion Data Elsewhere
Shopify Analytics provides valuable insights into store performance, but it only tracks conversion data for orders placed through Shopify's standard checkout process. If you're using the Releasit COD Form, Shopify does not track conversion events or UTM data for these orders.
This guide explains why Shopify Analytics does not support COD orders and where you can track your conversions instead.
Shopify does not allow third-party apps to send conversion data to Shopify Analytics.
Orders placed using the Releasit COD Form are processed outside Shopify’s default checkout system.
UTM data tracked by Shopify Analytics is only available for standard checkout orders.
As a result:
COD orders won’t appear in Shopify’s conversion reports.
You won’t see UTM data inside Shopify Analytics for COD orders.
Even though Shopify Analytics won’t display conversion data, you can still track events using third-party analytics and ad platforms. The following tools do support COD order tracking:
Facebook Pixel – Tracks purchases and events for COD orders.
TikTok Pixel – Logs conversions and interactions from TikTok ads.
Google Ads – Captures purchase events from Google campaigns.
Other Third-Party Pixels – Any tracking tools integrated with your store will continue to receive purchase data.
Note: Ensure that your pixels are correctly installed inside the Releasit COD Form to track conversion data accurately.
Use Facebook Events Manager
Go to Facebook Business Manager > Events Manager.
Check the Purchase Event to see how many COD orders were tracked.
Monitor Google Ads Conversions
Open Google Ads > Conversions.
Look for purchase events linked to your campaigns.
Check TikTok Ads Manager
Open TikTok Ads Manager.
Navigate to Events > Website Events to review tracked purchases.
Shopify Analytics cannot track COD form conversions due to system limitations.
All third-party tracking pixels (Facebook, TikTok, Google, etc.) work normally.
If you need help setting up conversion tracking, contact Releasit support.
This guide explains why Shopify Analytics does not support COD orders and where you can track your conversions instead.
Why Doesn’t Shopify Analytics Track COD Orders?
Shopify does not allow third-party apps to send conversion data to Shopify Analytics.
Orders placed using the Releasit COD Form are processed outside Shopify’s default checkout system.
UTM data tracked by Shopify Analytics is only available for standard checkout orders.
As a result:
COD orders won’t appear in Shopify’s conversion reports.
You won’t see UTM data inside Shopify Analytics for COD orders.
Where Can You Track Conversions for COD Orders?
Even though Shopify Analytics won’t display conversion data, you can still track events using third-party analytics and ad platforms. The following tools do support COD order tracking:
Facebook Pixel – Tracks purchases and events for COD orders.
TikTok Pixel – Logs conversions and interactions from TikTok ads.
Google Ads – Captures purchase events from Google campaigns.
Other Third-Party Pixels – Any tracking tools integrated with your store will continue to receive purchase data.
Note: Ensure that your pixels are correctly installed inside the Releasit COD Form to track conversion data accurately.
How to Check COD Order Conversions?
Use Facebook Events Manager
Go to Facebook Business Manager > Events Manager.
Check the Purchase Event to see how many COD orders were tracked.
Monitor Google Ads Conversions
Open Google Ads > Conversions.
Look for purchase events linked to your campaigns.
Check TikTok Ads Manager
Open TikTok Ads Manager.
Navigate to Events > Website Events to review tracked purchases.
Final Notes
Shopify Analytics cannot track COD form conversions due to system limitations.
All third-party tracking pixels (Facebook, TikTok, Google, etc.) work normally.
If you need help setting up conversion tracking, contact Releasit support.
Updated on: 20/03/2025
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