How to Recover Abandoned Orders in Releasit
When a customer starts filling out the Cash on Delivery (COD) form but does not complete their purchase, the order is considered abandoned. Recovering these abandoned orders can increase conversions and help you bring back potential customers.
Releasit provides multiple methods to recover abandoned orders. This guide explains the available recovery options and how to implement them.
Best for: High-value orders or markets where phone calls are more effective than digital communication.
Go to your Shopify Admin Panel.
Navigate to Orders > Draft Orders (abandoned COD orders are saved as draft orders).
Locate the abandoned order and retrieve the customer’s phone number.
Call the customer and confirm if they still want to place the order.
If they agree, manually convert the draft order into a normal order in Shopify.
Why this works: A direct phone call creates a personal connection, helping to clarify doubts, confirm order details, and encourage completion.
Best for: Automatically reminding customers via SMS without manual follow-ups.
Open the Releasit app.
Go to Sales Booster > Abandoned Cart.
Enable the SMS automation feature.
Configure the message content and timing for the SMS reminder.
Click Save to activate the automation.
Why this works: SMS messages have high open rates, meaning customers are more likely to see the reminder and complete their purchase.
Best for: Automating email reminders for customers who prefer email over SMS or phone calls.
Install Klaviyo or Omnisend from the Shopify App Store.
Integrate your selected email platform with Releasit.
Set up an abandoned checkout automation in the email platform.
Configure the email content with a checkout recovery link.
Activate the workflow so customers receive automated email reminders.
Why this works: Email marketing keeps your brand in the customer’s inbox, allowing them to complete their purchase when they are ready.
Currently, these are the only available methods to recover abandoned orders in Releasit.
Combining multiple methods can increase your recovery rate.
If you need assistance setting up recovery workflows, feel free to contact Releasit support.
Releasit provides multiple methods to recover abandoned orders. This guide explains the available recovery options and how to implement them.
Option 1: Call the Customer (Most Effective Method)
Best for: High-value orders or markets where phone calls are more effective than digital communication.
Go to your Shopify Admin Panel.
Navigate to Orders > Draft Orders (abandoned COD orders are saved as draft orders).
Locate the abandoned order and retrieve the customer’s phone number.
Call the customer and confirm if they still want to place the order.
If they agree, manually convert the draft order into a normal order in Shopify.
Why this works: A direct phone call creates a personal connection, helping to clarify doubts, confirm order details, and encourage completion.
Option 2: Automate SMS Reminders in Releasit
Best for: Automatically reminding customers via SMS without manual follow-ups.
Open the Releasit app.
Go to Sales Booster > Abandoned Cart.
Enable the SMS automation feature.
Configure the message content and timing for the SMS reminder.
Click Save to activate the automation.
Why this works: SMS messages have high open rates, meaning customers are more likely to see the reminder and complete their purchase.
Option 3: Recover Abandoned Orders via Email (Klaviyo or Omnisend)
Best for: Automating email reminders for customers who prefer email over SMS or phone calls.
Install Klaviyo or Omnisend from the Shopify App Store.
Integrate your selected email platform with Releasit.
Set up an abandoned checkout automation in the email platform.
Configure the email content with a checkout recovery link.
Activate the workflow so customers receive automated email reminders.
Why this works: Email marketing keeps your brand in the customer’s inbox, allowing them to complete their purchase when they are ready.
Which Recovery Method Should You Use?
| Recovery Method | Best For | Effectiveness |
|---|---|---|
| Phone Call | High-value orders, direct engagement | ⭐⭐⭐⭐⭐ |
| SMS Automation | Fast, automatic reminders | ⭐⭐⭐⭐ |
| Email Automation | Less urgent recoveries, brand reinforcement | ⭐⭐⭐ |
Final Notes
Currently, these are the only available methods to recover abandoned orders in Releasit.
Combining multiple methods can increase your recovery rate.
If you need assistance setting up recovery workflows, feel free to contact Releasit support.
Updated on: 20/03/2025
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